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Turning Ideas Into Impact

Get to Know Me

Part-time storyteller, full-time Content Strategist—I help brands say the right thing, at the right time, to the right people.  

I specialize in long-form content with a strong grasp of short-form, too. From blog posts and email campaigns to ad copy and social media strategy, I create content that’s clear, thoughtful, and built to drive results. A true Jane of All Trades, I bring both creativity and strategy to every project.

I believe great content starts with empathy and thrives on structure. My work bridges the gap between brand goals and user needs. 

When I'm not mapping content ecosystems, you can find me at home, snuggled with my two cats, Winnie and Miley, with a thriller in hand, or dancing my way through a festival crowd to my next set (it's probably GRiZ). 

Featured Blogs

View examples of some of my work. 

The Medical Spa •

DIY Skincare Secrets to Preserve Your HydraFacial® Results

Posted July 21, 2025 in Hydrafacials

A HydraFacial® from The Medical Spa is the perfect foundation for any skincare routine. This non-invasive treatment deeply cleanses and exfoliates, leaving you with a refreshed, radiant complexion in just one session.

But the magic doesn’t have to fade when you leave the office. With the right DIY skincare and our expert tips, you can preserve your HydraFacial results and maintain a healthy glow for weeks.

A HydraFacial is a non-invasive resurfacing skin t...
IVLC - •

Endovenous Laser Treatment: Your Guide to a Healthier Future

Endovenous laser treatment (EVLT), also known as Endovenous thermal ablation, is a breakthrough, minimally invasive procedure helping people take confident steps toward a healthier future. If you’re one of the millions dealing with varicose veins or chronic venous insufficiency, you know the discomfort and self-consciousness these conditions bring. If you’re seeking long-term relief, EVLT might be your first step toward a healthier, more comfortable life.EVLT treats the underlying source of pres...
Mountain West Partnership •

Lessons from Hurricane Helene: Building Resilient Communities Through Economic Development

Hurricane Helene left a trail of destruction across Western North Carolina, devastating local businesses, farms, and communities. While the storm brought challenges, it also illuminated opportunities for growth and collaboration. Mountain West Partnership actively recruits new businesses to our area, providing them with the tools, resources, and support needed to develop and nurture a thriving local economy. Increasing Western North Carolina’s resources has never been more critical, especially a...
RiskScout •

5 Fantastic Years of RiskScout

For five years, RiskScout has eased the burden of compliance so that community financial institutions can deliver personalized experiences in underbanked, higher-risk, and specialty markets. After developing enterprise software for financial institutions, pioneering cloud banking and infrastructure, and writing regulatory compliance as part of the FFIEC, our team of financial professionals, regulators, and industry experts came together to solve a big problem for community financial service comp...
Southern Concrete Materials •

A Year in Review: Southern Concrete Materials Major 2023 Projects

As we reflect on 2023, we are filled with gratitude. Southern Concrete Materials (SCM) owes our success to the incredible SCM team and our customers. This year allowed us to serve as partners on many notable commercial building projects across the WNC region. There is truly no job too large for us to take on. 
Here are three remarkable and impactful projects our team executed this year. 

Harrah’s Cherokee Valley River Casino is currently the largest project in SCM’s West region. The $275 millio...

How did we get so lucky with Lucy? She's a delight, a superstar. and a writing wizard. 

—Courtenay Morgan, Creative Content Director, Kudzu Brands

Featured Websites

Copywriting, copyediting, and SEO for websites. 

FAQ

What are your areas of expertise?

My expertise lies in helping businesses create content strategies that actually connect with their goals. That means coming up with campaign ideas, planning out content calendars, and writing for blogs, newsletters, and social media. I also keep a close eye on performance to learn what's working (and what's not), and I enjoy collaborating with teams to ensure all content looks great, feels on-brand, and delivers results. 

What type of projects do you enjoy working on?

I love building things from the ground up. Sometimes that means helping an established brand fine-tune its voice, other times it's crafting a social media strategy that clicks, or shaping a brand story for a business that's just getting started. Long-form writing is another favorite, whether it's a blog post or an email campaign; I enjoy diving deep. And I'll admit it: I'm a bit of a research nerd. Give me something new to learn, and I'm all in. 

Why did you choose this profession?

I've always known I wanted to help people in some capacity, and writing has always been my thing. When I discovered marketing back in high school, it felt like the perfect way to marry those two passions. In college, I earned my B.S. in Communication with dual concentrations in Journalism and Public Relations, which opened my eyes to just how many directions this field can take. What I found I loved most was the mix of research, writing, and making a real impact on others. There's nothing better than seeing a brand grow, gain awareness, and get the results it's been working towards. 

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