Part-time storyteller, full-time Content Strategist—I help brands say the right thing, at the right time, to the right people.  

I specialize in long-form content with a strong grasp of short-form, too. From blog posts and email campaigns to ad copy and social media strategy, I create content that’s clear, thoughtful, and built to drive results. A true Jane of All Trades, I bring both creativity and strategy to every project.

I believe great content starts with empathy and thrives on structure. My work bridges the gap between brand goals and user needs. 

When I'm not mapping content ecosystems, you can find me at home, snuggled with my two cats, Winnie and Miley, with a thriller in hand, or dancing my way through a festival crowd to my next set (it's probably GRiZ). 

Copywriting, copyediting, and SEO for websites. 

View examples of some of my work. 

My expertise lies in helping businesses create content strategies that actually connect with their goals. That means coming up with campaign ideas, planning out content calendars, and writing for blogs, newsletters, and social media. I also keep a close eye on performance to learn what's working (and what's not), and I enjoy collaborating with teams to ensure all content looks great, feels on-brand, and delivers results. 

I love building things from the ground up. Sometimes that means helping an established brand fine-tune its voice, other times it's crafting a social media strategy that clicks, or shaping a brand story for a business that's just getting started. Long-form writing is another favorite, whether it's a blog post or an email campaign; I enjoy diving deep. And I'll admit it: I'm a bit of a research nerd. Give me something new to learn, and I'm all in. 

I've always known I wanted to help people in some capacity, and writing has always been my thing. When I discovered marketing back in high school, it felt like the perfect way to marry those two passions. In college, I earned my B.S. in Communication with dual concentrations in Journalism and Public Relations, which opened my eyes to just how many directions this field can take. What I found I loved most was the mix of research, writing, and making a real impact on others. There's nothing better than seeing a brand grow, gain awareness, and get the results it's been working towards.